We are pleased to announce that we today have successfully acquired by Lassen ApS as an add-on to MENU Holding A/S.
By Lassen is an interior design company headquartered in Holstebro, Denmark. Besides its strong brand, the company holds a unique portfolio of heritage design products dating by designers Søren Lassen, Mogens Lassen and Flemming Lassen. The add-on acquisition is well in line with our strategy to build our position within the heritage space of furniture and accessories. By Lassen will be included in the Group as a separate brand and focus will be on working together with the MENU and Audo organization on sales & marketing related areas, especially expanding sales footprint in USA and APAC. Given that we are now operating a truly multi brand platform, we will in connection with this acquisition rename MENU Holding A/S to Designers Company A/S – clearly illustrating the house of brands strategy and mindset.