Polaris enters a partnership with Stronger

We are pleased to announce that Polaris has signed a definitive agreement to acquire a majority stake in the fast-growing e-commerce success, Stronger, a Sweden-born lifestyle brand making activewear for customers in over 100 countries. Through this partnership, Polaris will now join Stronger’s founders and leadership team, to support the company’s continued growth journey.

Since its inception in 2014, Stronger has grown to become a leading brand within the global fitness and leisurewear market, with rapid, profitable growth and sales exceeding SEK 300 million in 2020.

Please see the following press releases:

For more information, please contact:

Johan Pernvi, Partner
Phone: +46 708 188 203

Robert Rosensköld, Associate Director
Phone: +45 9181 9620

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