The Jalsøe family’s holding company ‘Alt til Barnet Holding ApS’ has purchased the majority of shares in BabySam from Polaris Private Equity and AAC Capital, which invested in the company alongside the Jalsøe family in 2008.
Under the joint ownership, BabySam has completed a turnaround and subsequently generated growth and positive earnings during difficult market conditions, and significant investments have been made in the store network, new IT systems and a new e-commerce platform, supporting the ambitious omnichannel strategy and BabySam’s leading position in the Danish market for baby gear.

Please see the press release below:
Dansk
English

For more information, please contact:

Polaris
Niels Worning, Partner
Phone: +45 2344 4576
Mail:

Peter Maigaard, Director
Phone: +45 2027 0120
Mail: