BabySam won additional market shares in 2015/16 and realised strong financial and operational results of the Group’s investments and efforts to strengthen the store network and digital channels.

The positive development continued in the financial year 2015/16 as BabySam grew revenue 14% to DKK 439 million (DKK 387 million) driven by increasing sales in existing stores and the webshop as well as expansion of the store network. BabySam more than tripled normalised EBITDA before special costs to DKK 22 million (DKK 7 million). Progress was driven by revenue growth, improved campaign management and reduced costs following the optimisation of BabySam’s store network.

Please see the attached press releases below:

Danish (click here)
English (click here)

For more information, please contact:

Polaris
Niels Worning, Partner
Phone: +45 2344 4576
Email: